About
Three Principles of Writer Sense™
Proofreading and editing requires more than a keen eye for detail. It goes beyond using the Canadian Oxford Dictionary and The Canadian Press Caps and Spelling.
The following three principles drive Writer Sense:
1. Smart Sense Understanding the type of errors that occur at different stages of the production process.
2. Time Sense Managing deadlines requires the ability to adapt to each project, streamlining the process as needed.
3. Perfect Sense The ability to be chameleon-like; to respect the creativity of writers and designers, and the unique brand of each client.
Davina Haisell owns and operates Writer Sense Communications.
With a solid track record in the advertising and publishing industry, she has proven expertise in:
- Graphic arts
- Layout and typography
- Brand management
- Proofreading and editing
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